What missed calls actually cost trade businesses

A practical way to think about the value of one missed emergency call.

A missed call is not just a phone event. For trades, it is often a customer actively looking for help right now.

The simplest way to calculate the cost is: average job value multiplied by missed qualified calls. Even one recovered emergency job can change the ROI of a call-capture system.

The goal is not to answer every random caller. The goal is to stop losing the calls that already had buying intent.

Best next move

Take your average job value and multiply it by the number of calls you missed last month. If that number is bigger than $997, you already know what to do.